Something random so no one will find it
Glassons Content Marketing Strategy Who are Glassons Started in Christchurch by Charles Glasson, Glassons is an iconic womenswear brand with trend based and affordable fashion that has been cemented into New Zealand’s culture since the 1900’s. Currently Glassons have 37 stores across New Zealand, 32 stores in Australia and an online ecommerce store which ships to the rest of the world (Newmarket, 2020). "In 1985, the company merged with men’s clothing store Hallenstein Brothers to create Hallenstein Glasson Holdings, before moving in to the Australian market in the late 90s" (Stuff, 2021). Glassons have head offices based in Auckland and more recently Sydney. Famously a fast fashion brand, in recent years Glassons have made efforts to improve the sustainable practices of the brand while ensuring their products stay affordable and on trend. In 2020 Glassons achieved their target of 30% of the Glassons range being sustainably sourced, and are continuing to increase that ...